Flipkart acquires myntra mergers and acquisitions e commerce. We have reached profitability in myntra fashion brands while also growing at 100% cagr, narayanan said. Reactivate dormant myntra app users on android smartphones with dynamic propositions that brought the best of myntra to them. Myntra fashion brands, which comprise private brands, currently contribute 23% to the platforms overall revenues. Flipkart final ppt marketing business free 30day trial scribd. Mar 12, 20 myntra was established by mukesh bansal, ashutosh lawania, and vineet saxena in february 2007. Amazon is a company operating a marketplace for consumers, sellers, and content creators. Flipkart acquires myntra free download as powerpoint presentation.
Nov 08, 2019 unfortunately, you dont own enough credit to see this new org chart. A free powerpoint ppt presentation displayed as a flash slide show on id. The company sells a range of clothing, footwear, accessories, bags and. Myntra, which was acquired by flipkart, had changed its operating model to being app based alone. A study on the impact of online shopping upon retail trade business amitsaha royal school of commerce royal group of institutions rgi guwahati, assam abstract. How jabong rode a rocket but landed in flipkart and myntra. Target the exact demographic of potential active buyers on myntra. Myntra is a company that offers an ecommerce store for fashion and lifestyle products. Headquartered in bentonville, arkansas, the company was founded by sam walton in 1962 and incorporated on october 31, 1969. Theyll give your presentations a professional, memorable appearance the kind of sophisticated look that todays audiences expect. This presentation, including the accompanying oral presentation collectively, this presentation,does not constitute an offer to sell or the solicitation of an offer to buy any securities.
By looking at the popularity of myntra we can conclude that myntra is doing a much better. May 29, 2019 bcg matrix in the marketing strategy of flipkart flipkarts merchandising section including myntra as well as its electronics segment is a star in the bcg matrix. It helped myntra save on marketing costs, as it required no cost in sending notifications over applications. The company has four directors sharayu bhausaheb jadhav, nagaram amar rajesh, and others. Myntra recently developed an inhouse application called style studio, a virtual dressing room aimed at making online shopping fun and interactive for shoppers. For myntra and, in turn, flipkart, this is a very important deal. How myntra has redefined fashion retail with its rapid. Myntra download and upload project reports related to myntra. The organizational chart of myntra displays its 6 main executives including amar nagaram and amit mathur.
It provides the widest range of brands and products on its portal. Flipkart story history, founder, founded, ceo ecommerce. Overview smartrac connect things 10152017 2 facts, vision and mission portfolio, markets and capabilities. Flipkart, myntra merge in rs 2,000 crore deal latest. This presentation is provided by on deck capital, inc. Flipkartmyntra acquisition e commerce online shopping. Myntra is the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products and more. Myntras headquarter is in it began its operations in the b2b business to business segment with the personalization of gifts, which included. Flipkart acquires myntra mergers and acquisitions e. App list sellers who sell the various apparel from the list of products that myntra sells get customers to view the. Jabong was once thought to own onequarter of indias fashion ecommerce market, making it the chief threat to myntra.
Tshirts, mugs and caps in 2010, the company shifted its strategy to becoming a b2c business to customer oriented firm, expanding. With the entry of in india, the competition between the companies has seen many takeovers. Forwardlooking statements 2 this presentation, including the accompanying oral presentation collectively, this presentation,does not constitute an offer to sell or the solicitation of an offer to buy any securities. In the last 3 years, myntra has become the most popular destination for personalized products in the country. May 24, 2014 flipkart, myntra merge in rs 2,000 crore deal their combined might also places them in a better position to take on the likes of amazon, which has become increasingly aggressive in indias booming etailing market. The company uses facebook ads to achieve several objectives. In acquired companies, 47% of executives leave within the first year, and 75% leave within the. Myntra and jabong indias leading online fashion destination. Pdf myntra was established by three iit alumni mukesh bansal, vineet saxena and ashutosh lawania in february 2007. Myntra jabong india private limited is an unlisted private company. It offers merchandise and content purchased for resale from vendors and those offered by thirdparty sellers. Being indias largest ecommerce store for fashion and lifestyle products, myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.
The company has created a niche in the area of online shopping and a subtle trust from people. Flipkart was among the few ecommerce sites and people expected it to be selling the ebooks and pdf of books too. To a company that powers the data center and billions of smart, connected devices. Staffing contents staffing meaning human resource management importance of hrm hrm process selection meaning types of selection devices staffing the process of. Myntra company profile office locations, competitors, financials. In this paper an attempt has been made to highlight the impact of the increasing trend of. Their combined might also places them in a better position to take on the likes of amazon, which has. In his presentation, ananth narayanan talked about the role that technology plays in making. Myntra is looking forward to seeing many more innovative fashion brands coming and establishing in the current market. Myntra myntra designs private limited financial reports. Myntra online shopping for women, men, kids fashion. The company is aware how important seamless logistics is as it can make or break an ecommerce portal. Marketing strategy of flipkart flipkart strategic analysis. Infineon at a glance financials market position business segments employees 377 620 982897 fy fy 14 fy 15 fy 16 eur m.
The analysis of the business model of myntra or how does myntra make money is of the authors himself, neither the company myntra or flipkart or its affiliates associates have confirmed the same to the author and the descriptions, stats, facts and figures are either obtained through secondary web research or interrogation of. It is an online retailer of fashion and lifestyle products in india. Infineon at a glance financials market position business segments employees 377 620 982897 fy fy 14 fy 15 fy 16 eur m europe 15,176 employees more than 36,000 employees worldwide as of sep. The winners in every market will be the businesses that bridge the gap between the real world and the digital world. Myntra is now owned by flipkart, which is owned by sachin and binny bansal. Both manual and automation testing was used to debug the app. A study on the impact of online shopping upon retail trade.
Myntra designs private limited, also popularly known as myntra, is an unlisted private company. The company also sells through various online platforms such as,, snapdeal etc. The company was founded in 2007 to sell personalized gift items. How jabong rode a rocket but landed in flipkart and myntras arms.
Myntra is the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products and. Were here to digitize every physical product, with innovative solutions. It has also been proved that the appcustomers have been more loyal and profitable towards the company. Ppt staffing powerpoint presentation free to download.
The company has three directors kulasekaran nithiyanandan, vipin garg, and others. Jul 26, 2012 myntras headquarter is in bangalore, with regional offices in new delhi, mumbai and chennai. In this paper an attempt has been made to highlight the impact of the increasing trend of online shopping over the various fixed shop retailers. Established by mukesh bansal along with ashutosh lawania and vineet saxena. Myntras value proposition revolves around giving consumers the power and ease of purchasing fashion and lifestyle products online. Reach friends of fans using sponsored stories to become fans of its facebook page. Companys products and services as described above, there may be a substantial time lag between an improvement in global economic and business conditions and an upswing in the companys business results. The company enables authors, musicians, filmmakers, app developers, and others to publish and sell content via its branded websites. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. Winner of the standing ovation award for best powerpoint templates from presentations magazine.
Also myntras business model up till 2009 was of customized tshirts and mugs etc which allowed it to have product differentiation. Oct 17, 2015 myntra is now owned by flipkart, which is owned by sachin and binny bansal. Introduction myntra was established by mukesh bansal, ashutosh lawania and vineet saxena in. Flipkartbuysmyntrappt 1 companies service industries. This presentation, and information discussed on the related webcast call with the investment community, contains statements as to walmart managements guidance regarding the earnings per share impact of walmarts investment in flipkart for the fiscal year ending january 31, 2019. Flipkartmyntra acquisition free download as powerpoint presentation. Myntras headquarter is in bangalore, with regional offices in new delhi, mumbai and chennai.
We want to be a public company someday but its not on top. Flipkart, myntra merge in rs 2,000 crore deal latest news. The importance becomes very clear when speaking to mukesh bansal, cofounder and former ceo of myntra. Offerings such as the largest inseason product catalogue, 100% authentic products, cash on delivery and 30 day return policy make myntra, the preferred shopping destination in the country. Earlier however, myntra was owned by vineet saxena, ashutosh lawania and mukesh bansal. Myntra is an indian ecommerce company of fashion and casual lifestyle products. Pgdmm 5 pgdfm 5 pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 2019 assignment for nmims 495 nmims customize assignment 495 pdf 476 cheap 474 free 474 lifestyle product 471 study material 459 financial services 448. It also owns and operates sams club retail warehouses. Flipkart is one of the top 3 ecommerce companies of india. To continue, you can add a name in one of the org charts you recently viewed or test our premium membership.
Amazon company profile office locations, competitors. The company was founded in 2007 to sell personalized gift. It began its operations in the b2b business to business segment with the personalization of gifts, which included. Now people look for new fashion values, and myntra has a vital role to play in increasing their fashion sense. If you would like to experience the best of online shopping for men, women and kids in india, you are at the right place. Myntra is a one stop shop for all your fashion and lifestyle needs. Myntra is an ecommerce portal operating via the app only mode, b2c shopping portal, only for customers ordering the merchandise for delivering in india. Acquisition of myntra by flipkart kuldeep singh pradeep yadav shobhit negi satpal vimal. Also myntra s business model up till 2009 was of customized tshirts and mugs etc which allowed it to have product differentiation.
Flipkart wants to go the alibaba way and not the amazon way. Introduction online retail industry it is one of the leading ecommerce players in the country with over 11. It was incorporated on 16 february, 2007 and is located in bangalore, karnataka. You should read this presentation in conjunction with our annual report on form 10k for the year ended january 31, 2018, and our. The companys fashion property star n style is an effort to bring youth icons together to build a strong and a direct brand connect with its customers. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. Everything you wanted to know about the flipkartmyntra deal. Myntra was established by mukesh bansal, ashutosh lawania, and vineet saxena in february 2007. In february, 2020, flipkart formally shut down jabong to shift focus completely on its premium clothing platform myntra. Worlds best powerpoint templates crystalgraphics offers more powerpoint templates than anyone else in the world, with over 4 million to choose from. It is classified as a private subsidiary of a foreign copmany. Myntra is an indian fashion ecommerce company headquartered in bengaluru, karnataka, india.
A source with direct knowledge of the deal said global fashion groupthe umbrella company that runs rocket internets. Myntra is one of indias rapidly growing ecommerce portal with the focus on fashion and lifestyle. Myntra e business presentation linkedin slideshare. Myntra download and upload project reports related to myntra log in sign up. Myntra jabong india private limited financial reports. Indian consumers expected the payment mode to be debitcredit cards and not cash on delivery. Myntra is an india fashion ecommerce company headquartered in bengalura, karnataka, india. Something about is one of the etail players to popularize online shopping which is a new mode of shopping in india. Its business model is based on procuring current season merchandise from. Myntra download and upload project reports related to. Its headquarters base is at bengaluru in karnataka and regional offices in chennai, mumbai and new delhi. It was incorporated on 20 march, 2015 and is located in bangalore, karnataka.
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